DXTR / Full Brand Design

OBJECTIVE To come up with a logo for a self-made company and build a brand identity for the company. PROCESS I began this project with the name “Dexter,” which I then abbreviated to “DXTR” to give the brand a uniqueness to the name. DXTR is a streetwear and apparel company that embodies a minimalist design aesthetic, aligning with the current trend embraced by our competitors in the modern streetwear industry. With this information I decided that the “X” is the most dominating letter as it’s the most important letter when saying “Dexter.”

You may also like