Cafe Zen / Illustration Packaging Design

OBJECTIVE To Illustrate new packaging for Cafe Zen and their new flavour using brush strokes and textures. PROCESS I began this project by developing the “Rose Pedal” flavor. I began by creating a background that resembles coffee and tea splatters on a canvas, as coffee is typically not associated with floral elements like tea is. While the rose was the central theme, I incorporated close-up illustrations of the stems to achieve a balanced design on the packaging.